Boroka · Barely Blue
A classic G&T with a twist — less bitter, built for the way India drinks now.
8% · 330ml · 74 calLVI Holdings · Est. 2023
Building the next generation of liquor brands in India.
The same brands. The same bottles. The same conversations. We started LVI in 2023 to build the brands the next generation actually chooses — not the ones they inherit.
The why
Indian liquor has been boring for too long.
We're not here to add another label to the shelf — we're here to change who that shelf is for.
A generation is coming of age, and they don't drink like their parents. They choose character over heritage. They notice design. They reward differentiation. The legacy brands don't hold them, because they have no experience with the landscape those brands were built for.
Gautham Ayoor · Founder & CEO
The portfolio
Two brands. One thesis.
Each brand has its own identity. Each is built to be chosen — not defaulted to.
Boroka · Forbidden Apple
Gin soda with a sharp apple lift. Made for occasion and portability.
8% · 330ml · 74 cal
Boroka · Spiked Mango
Our fastest mover. Gin soda built for the modern session.
8% · 330ml · 74 cal
Amateur · Vodka
Triple distilled, 42× filtered through silver, platinum and carbon. A sipping vodka without the pretense.
40% · 750ml · Recipe 56
Launching soon
42.8% · 750ml
TORII — a modern Japanese whisky
Akai Reserve — Blood Orange. Natural blood orange layered over a rich whisky character, with candied orange peel, warm spice and soft oak. Our third brand, expanding the portfolio into premium whisky.
0K+
bottles shipped — cumulative units in market since launch
₹0 Cr
total revenue, previous financial year, across all company sources
+0%
month-on-month GMV growth, April to May
How we're built
Distribution-first. Brand-led. Built in India.
Off-trade focused
100% off-trade today — every bottle moves through the shelf, not the bar. We win the shelf and the shopkeeper before we chase the next state.
Sales execution stays in-house
Distributors clear regulatory flow. Sales execution is owned by our own on-ground team, across 2,000+ active retail touch points.
Asset-light manufacturing
45,000 cases a month of installed capacity across two sites — one tie-up in Goa, one leased facility in Karnataka. Built before scaling, so capital converts to volume, not capex.
Why now
Three forces, converging.
The shift
The largest legal-drinking-age cohort in the world is reaching drinking age now. Demand is inflecting — not someday.
The gap
The modern shelf — RTDs, premium vodka, new-age spirits — sits under-indexed and still largely unbranded.
The readiness
LVI is already operational. Licences, capacity and a team on the ground — built before the wave, not chasing it.
The opportunity
The demand is arriving, the shelf is unclaimed, and we're already on it.
We're raising to deepen five live states and enter four more. See the numbers, the round and where the capital goes.